Advertisers place great importance on brand safety, ad fraud, transparency, and viewability to attain ad efficiency and effectiveness in the digital video advertising environment.
Publishers are faced with ever reducing revenue due to the murky and inefficient supply chain, filled with media waste, fraud and additional third party costs, whilst trying to navigate data, privacy and many other non-traditional media elements required for a successful digital ecosystem.
Pancast believes in the values of Trust, Transparency, Innovation and Authenticity.
Pancast strives to provide transparent technology solutions that simplify the complex world of digital video advertising.
Pancast’s innovative solutions unlock the true value of video inventory for publishers and deliver access to scalable targeted audiences for advertisers through a transparent and aggregated Pancast marketplace.
We are set to provide a solution in future-proofing your online video advertising strategy in preparation for the many challenges facing the industry!
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We would love to hear from you to find out how the Pancast business can help.