Pancast provides access to scalable audiences from an aggregated premium video network within the transparent and brand safe Pancast Marketplace.
Greater audience reach
Easy access to premium content
Increase campaign performance
Transparent and brand safe marketplace
Prepare for the future
What Our Partners Say
SVP Asia at The Trade Desk, Inc.
“When there is a sufficient supply of streaming, broadcast-quality ad inventory in the market it will first impact sellers of out-stream ad inventory. The quality difference between broadcast and out-stream will be immediately apparent.
The next thing to happen will be that brands take a more critical look at the inherent risks from UGC inventory (like YouTube). Possibly making spending on user-generated ads untenable for some major brands.
Curated marketplaces of broadcast-quality ad inventory like Pancast will lead this change”.
Chairman Havas Media Group, Australia and New Zealand.
"The capability to buy advertising programmatically, targeting the right consumers at scale in broadcast quality, brand-safe environments, through one marketplace, is of significant interest to the Havas Group and our clients throughout the APAC region.
The demand from our clients is clear; they are seeking additional digital platforms that can deliver scalable brand-safe audiences that lead to a better balance of their digital video spend across the board. Such a product is not currently available.
The Pancast Platform therefore is a very desirable proposition. It is a business model that we would support, and with which we would look to build a lasting partnership that sets a new standard in trust and transparency for both our clients and the broadcasters.”