Reach Your Target Audience
Delivering large-scale custom contextual audiences across aggregated premium video inventory
Large-scale Custom Audiences
for greater volume and reach
Premium Aggregated Inventory
across multiple publishers
Contextual Targeting Solution
using cross-publisher first-party data
Diverse
Buying Options
to increase campaign effectiveness
Targeting Audiences in a Cookie-less World
Pancast contextual targeting can improve your campaign performance and drive better business results with less media wastage!
The discontinuation of third party cookies will completely disrupt digital advertising. Pancast will be your enabler upon entering the post-cookie era through its advanced contextual targeting solution by allowing advertisers to:
Connect with target audiences using first party data
Pancast collects valuable first party data from publishers’ audience.
Unlock accurate contextual targeting
Pancast enhances and standardises deep-cut content metadata with AI and
editors.
Create custom contextual audiences
Pancast builds first-party data-driven contextual and behavioural custom
segments.
Contextual Targeting Effectiveness
Brand Recall
Viewers’ ability to remember brand names without prompting is known as brand recall. Ads that are contextually aligned can improve brand recall as ads served to them are highly-relevant. 1
Higher ad viewership by
Ad Viewability
Ad viewability identifies how long the ad were actually viewed. Ads that are contextually targeted drive greater consumer attention due to aligned interest. 2
Completion Rate
Ad completion rate is the percentage of the number of times a video ad is played to the end. Viewers prefer ads to appear alongside relevant content and this is what contextual advertising does. 3
Higher completion rate by
Higher CTR by
Click-through Rate
CTR measures the number of clicks advertisers receive on their ads per number of impressions. Contextual targeting increases ad relevancy to the content, thus, audiences are more likely to click on an ad. 4
Engagement Rate
The percentage of people who saw a piece of ad and engaged with it is called engagement rate. Consumers are more receptive to contextually-relevant ads and reinforces the impact of contextual targeting for advertisers. 5
Higher engagement rate by
References:
1 Hugonenc, Caroline. Why Context is Key in the Post-Cookie World. Creative Brief.
2 GumGum’s Contextual Ad Formats Increase Ad Viewability & Brand Recall. GumGum, Inc.
3 The future of targeting: Part 3 – How to target in a post-cookie world. Bench Media.
4 Contextual Targeting 101: How To Use Relevance To Drive Better Engagement Without Cookies. Knorex.
5 DoubleVerify Launches Custom Contextual Solution to Deliver Privacy-friendly Audience Targeting for Advertisers. DoubleVerify.