About the Brand
Kapal Api is the favorite coffee brand of Indonesians because of its distinctive aroma and taste. They specialize in various coffee products such as premium, ready-to-drink, and instant coffee which all come from selected coffee beans.
INDUSTRY
FMCG
BRAND
Kapal Api
Agency
IPG Mediabrands
FLIGHT DATES
May – June 2022
LOCATION
Indonesia
INDUSTRY
FMCG
BRAND
Kapal Api
Agency
IPG Mediabrands
FLIGHT DATES
May – June 2022
LOCATION
Indonesia
It is important for our clients to believe that their campaigns are well exposed to the right audiences. By partnering with Pancast, we were able to deliver high performing programmatic campaigns and gain clients’ trust at the same time.
Bella S.
Programmatic Manager
IPG Mediabrands
Kapal Api constantly expands its coffee products and innovates their capabilty to reach their target market. They partnered with their agency IPG Mediabrands and Pancast to introduce their new variant, Kapal Api Gula Aren. The aim of the campaign is to increase awareness of the new Gula Aren variant.
The brand identified genre targets to reach at scale. As part of the project, the brand/agency wanted to benchmark the efficacy of Pancast’s contextual targeting solution between the two segmentations.
Pancast applied its contextual targeting solution/capabilities to reach Kapal Apis’s target audiences within the right context of Pancast premium publishers.
Pancast does this through enhancement and standardization of deep-cut content metadata enabling the brand to serve ads to the the two identified genre targets.
The campaign performance indicated a massive success in reaching impressions and CVR targets to the Kapal Api campaign. Pancast exceeds the industry benchmark by 11.8% for the completed view rate (CVR) and 6% for viewability.
Benchmark: MOAT
Pancast Completed View Rate or CVR:
79% vs 67.2% Industry Average
Viewability:
84% vs 78% Industry Average (MOAT)
Unique Reach:
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