Uniqlo reaches 1 Million highly engaged audiences for its Anniversary campaign

Uniqlo’s campaign performance significantly improved using Pancast’s Audience Optimizer. Click-through rate has skyrocketed to 1.86% which is 271% higher than the industry benchmark!

Uniqlo reaches 1 Million highly engaged audiences for its Anniversary campaign.

Uniqlo’s campaign performance significantly improved using Pancast’s Audience Optimizer. Click-through rate has skyrocketed to 1.86% which is 271% higher than the industry benchmark!

About the Brand

UNIQLO is a clothing apparel company, which was originally founded inYamaguchi, Japan in 1949 as a textiles manufacturer.

INDUSTRY

Retail

AGENCY

AiSensum

FLIGHT DATES

Oct 2022

LOCATION

Indonesia

INDUSTRY

FMCG

BRAND

Kapal Api

Agency

IPG Mediabrands

FLIGHT DATES

May – June 2022

LOCATION

Indonesia

Our client Uniqlo aimed to draw engagement on their recent campaigns by achieving 1M views through OTT advertising. We sought to increase awareness and learned so much more by learning how their audience optimisation can be used in data-driven and customer-centric marketing.

Uniqlo's personas were matched to Pancast's custom audiences using EvolutionIQ, their contextual targeting solution. Their innovative approach to our campaign using EvolutionIQ has gone beyond our expectations and the results speak volumes.

The experience of working with Pancast was very positive. We were extremely satisfied with the service and solutions they provided and feel that they understood us and our values.

Vivek Thomas

Managing Director, AiSensum

Objective

AiSensum aimed to target highly-engaged audiences for its anniversary campaign. Completed views is the aim of the campaign with emphasis on scaling up to guarantee high-quality audiences.

Solution

Audience Optimisation Pancast analyzes the viewing habits and behaviors of the targeted audiences in order to identify lookalike segments. Then, Pancast optimizes the current campaign and makes data-driven decisions to reach highly engaged audiences. The ad campaign was served to viewers who watches videos with topics that are of interest to them With Pancast Continuous Audience Optimization, campaigns perform better as audiences are more engaged.

Results

101% Achievement
Uniqlo reached 1.1 Million highly engaged audiences, that’s 101% achievement, for
its Anniversary campaign.
Uniqlo’s campaign performance significantly improved using Pancast’s Audience
Optimizer. Click-through rate has skyrocketed to 1.86% which is 271% higher than the industry benchmark!

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